Rise of High end Cleaning Services in China Amidst Growing Middle Class Demand

The Rising Demand for Upmarket Cleaning Services in China

As disposable income has risen among China's growing middle class, there has been a significant increase in the demand for professional home cleaning services over the past three years. The value of the home service industry was estimated to surpass 800 billion RMB $119 billion by 2018 and is projected to exceed 1 trillion RMB $149 billion.

Rising middle-class income and the busy schedules of many working women are driving this tr, making professional services a more attractive option compared to traditional in-home helpers. Xin Heng, CEO of Dazhong Gongjiang a Beijing-based professional cleaning company, notes that China's home service rating currently stands at 55 points, lagging behind Japan's score of 80 points, indicating substantial potential for further development.

Professional cleaning services offer a more standardized approach compared to self-employed mds and are accessible via the internet. Dazhong Gongjiang exemplifies this model by offering online ordering options that meet customer needs, from appliance cleanings to routine home cleans lasting three hours. This platform not only saves time but also reduces costs for clients.

In comparison to traditional in-home helpers, professional companies offer greater standardization and ease of access through digital platforms like Alipay or JD.com. Dazhong Gongjiang plans to expand its services to over 20 cities by year- while other popular players such as Jin Jia Fu, Jingdong Jiazheng, and Qingxi Daojia operate in multiple cities.

For the professional cleaners themselves, this tr offers significant benefits. Many are migrant workers who have moved to major cities for better employment opportunities, particularly those with lower education levels. Wang ShuiPing of Dazhong Gongjiang is a testament to these advantages; she moved from her city to Beijing to create a better environment for her family and earns up to 9,000 RMB $1,360 per month as a cleaner.

However, while professional cleaning services present opportunities, they also come with their challenges. Workers are often migrant laborers seeking higher incomes and thus face low wages, which can sometimes be viewed negatively in society. Despite this, companies like Dazhong Gongjiang provide trning and certification for new employees to improve the quality of service and job satisfaction.

The future looks bright for China's cleaning industry. Leveraging technology, start-ups have unlocked a wealth of potential. Unlike Western markets where professional home services are in high demand, Chinese firms have innovated by enabling online 'orders.' This technology allows customers to conveniently access and schedule home services through platforms like Alipay or JD.com, streamlining while mntning reasonable pricing.

As China's cleaning market continues to evolve, it will be fascinating to observe the emergence of more innovative start-ups that offer premium home service experiences. The next few years promise exciting developments as companies invest in this sector, further optimizing their digital offerings and elevating the quality of services provided.

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By Juliette Pitt

Tags Digital Society Economy Society Culture
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